Whether we are taking Marketing, Finance, Accounting or Human Resources at Sheridan, we will all come across persuasion at some point or another in the business world.
Marketers are in the business of trying to persuade consumers to buy products. People in finance will be persuaded to buy and sell stocks and other investments. Accountants will have deadlines they may need to move. Human Resource workers will deal with people on a daily basis, as they try to persuade managers and employees to work within and manage appropriate policies.
It is imperative that students learn the difference between ethical and unethical persuasion now, so that they can recognize it once they get into the business world. Being able to recognize it is important so that when you are on the receiving end, you are able to identify what is appropriate and what is inappropriate when requests are made of you. Otherwise you may be consistently performing tasks for others that perhaps are not obligated to perform. Or at the very least, performing a task to an extent that is not your responsibility.
Even more important is being able to recognize when you yourself are perhaps making an unethical persuasive argument. Nobody is perfect, and it is easy to sometimes opt for what works best, rather than what is right. You may catch yourself exaggerating a demand in the workplace or providing false information because you feel it will be the most effective way to get what you want.
Now that we have identified what is unethical, we can recognize it when it happens, and make an informed decision about where we are comfortable setting our own ethical standards.
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